Mobile phone subscribers in Nigeria and other emerging markets borrowed a staggering $3.1 billion worth of airtime on credit in 2025, according to industry data.

Reports show that Africa dominated the market, with Nigeria ranking among the top countries where subscribers relied heavily on airtime loans to stay connected.

Key Highlights

• Nigeria’s airtime borrowing: A significant portion of the $3.1bn came from Nigerian subscribers.
• Africa’s dominance: The continent accounted for the largest share of airtime credit globally.
• Drivers of demand: Rising data usage, economic pressures, and limited disposable income pushed subscribers to borrow airtime.
• Telecom operators’ role: Companies offered airtime loans as part of value‑added services, earning revenue from service charges.

Implications
Analysts say the trend reflects both the growing importance of mobile connectivity and the economic strain on households, where borrowing airtime has become a survival tool.